02766cam a2200445 i 4500 158017252 TxAuBib 20140414120000.0 121012s2012||||||||||||||||||||||||eng|u 2012038190 9781601389046 alk. paper 1601389043 alk. paper TxAuBib rda Beener, Stephanie N., 1983- How to open & operate a financially successful floral and florist business both online and off. How to open & operate a financially successful florist and floral business both online and off with companion CD-ROM : by Stephanie Beener and Constance H. Marse. How to open and operate a financially successful florist and floral business both online and off with companion CD-ROM. Revised 2nd edition. Ocala, Florida : Atlantic Publishing Group, Inc., [2012] 288 pages : illustrations ; 23 cm. 1 CD-ROM (4 3/4 in.) und rdacontent n rdamedia nc rdacarrier txt rdacontent rdamedia rdacarrier rdacontent CD rdamedia CD un rdacarrier CD Includes index. Includes bibliographical references and index. Is this for you? -- Store and decor -- The ins and outs of daily business -- The product -- Arranging -- Customer service -- Down to business -- Legally speaking -- Employees -- Marketing matters -- Infinity & beyond -- Straight from the source. This book is a comprehensive and detailed study of the business side of a floral shop. It should be read by anyone investigating the opportunities of opening a store. By reading this book you will become knowledgeable about basic cost control systems, retail math and pricing issues, legal concerns, IRS reporting requirements, monthly profit and loss statements, tax preparation, and management skills. You will learn sales and marketing techniques, customer service, direct sales, low-cost internal marketing ideas, low- and no-cost ways to satisfy customer and build sales, as well as thousands of great tips and useful guidelines. In addition, you will discover how to set up computer systems to save time and money, how to hire and keep qualified professional staff, how to generate high profile public relations and publicity, and how to keep bringing customers back.--COVER. 20140414. Florists. Flowers Marketing. Marse, Constance H., 1948- TXKYP